Personality Gym AB - Huskvarna, Sweden

Tomas Svenberg Founder of NÜO and former member of the Swedish national rowing team.

To compete against the best rowing teams in the world, you need physical strength. You need to practice frequently. Passionately. And you need high quality training equipment.

Tomas Svenberg had the passion to be one of the best, but the Swedish long winters call for indoor training with few opportunities for high quality practice. Tomas realized he had to start working out at home. But the home gyms on the market couldn’t meet Tomas’s top-athlete standards. Also, they were bulky and, to be frank, ugly to look at.

Something was missing. Something like NÜO.

Today we are a fast-growing company with a mission. Tomas brother Pelle, have now joined forces, and they are working together to  

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keep evolving and continue to develop solutions for athletes looking for smarter training.

We owe a great deal of gratitude to all of you who have believed in us and supported us this far.